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Beatriz GuimarãesPortuguês

General Mills · Supply Chain

Aurora project: the CRM that changed incident handling

6 figures

in estimated annual savings

Context

Incident handling consumed manual steps across several teams: transportation, commercial, service. Automating intake and handling was the opportunity, but the gain only materializes if people genuinely change how they work, rather than simply start filling in a new system.

My role

Change lead for the initiative.

What I did

  • Impact assessment for the incident management function.
  • Change and communication plan connected to the business case.
  • Team enablement on the new flows.
  • Strategic workforce planning applied to the redesign of the area.

Outcome

Estimated annual savings in the six figures, with a reduction in returns and freight costs, plus an improvement in customer satisfaction.

Change ManagementCRMEficiência

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